The Home Builder Association (HBA) predicts that the home building market in the second half of 2025 will be in a 'recovery phase' driven by '6 key forces' that enhance brand awareness nationwide. The cost of building new homes remains at 'previous prices', the purchasing power of actual residential groups is still strong, and special promotional discounts are encouraging consumers to decide to build homes during the high season. This is a golden opportunity for those dreaming of owning a home at the largest home building fair of the year, the 'Home Building and Material EXPO 2025', which offers chances to win gold bars worth a total of 400,000 Baht, a 10,000 Baht home building discount coupon, and gift vouchers from leading construction material companies for customers who book home construction at the event. A variety of new house designs across all price ranges, starting from 1 to 100 million Baht, is expected to generate total sales of 4.5 billion Baht during and after the event, which will be held from September 10 to 14, 2025, at Impact Muang Thong Thani, Hall 6.

Mr. Anantakorn Amornwathee, President of the Home Builder Association (HBA), revealed that the market for self-built homes in the first half of 2025 is valued at 96 billion Baht, with Bangkok and its vicinity holding the highest value at 19.2 billion Baht, accounting for 20%, while the provinces account for 76.8 billion Baht, or 80%. The second highest is the southern region at 18.24 billion Baht (19%), followed by the northeastern region at 16.32 billion Baht (17%), and both the northern and eastern regions at 15.36 billion Baht (16%). The western region is valued at 7.68 billion Baht (8%), and the central region at 3.84 billion Baht (4%).

The figures indicate that the market value for self-built homes in the first half of 2025 has decreased by over 10% compared to the first half of 2024, which was valued at 107 billion Baht. Bangkok and its vicinity still hold the top share, despite a 5% decline in value.

In terms of market share by price segment, based on contract signing data from association members, the breakdown is as follows: 1st place is homes priced at 10 – 20 million Baht (26%), 2nd place is 2.5 – 5 million Baht (25%), 3rd place is 5 – 10 million Baht (23%), 4th place is homes priced above 20 million Baht (20%), and the last category is homes priced below 2.5 million Baht (6%). It can be seen that the main customer group of association members remains those purchasing homes priced above 5 million Baht, accounting for 70%.

Meanwhile, the total market value for self-built homes in 2024 was 211 billion Baht, with the first half of 2024 valued at 107 billion Baht. The breakdown shows that Bangkok and its vicinity held the highest value at 26.75 billion Baht (25%), while the provinces accounted for 80.25 billion Baht (75%). The second highest was the northeastern region at 21 billion Baht (20%), followed by the southern and northern regions at 17.12 billion Baht (16%) each, the eastern region at 12.84 billion Baht (12%), the western region at 7.49 billion Baht (7%), and the central region at 4.28 billion Baht (4%).

In terms of market share by price segment for the first half of 2024, the breakdown was as follows: 1st place for homes priced above 20 million Baht (33%), 2nd place for 10 – 20 million Baht (25%), 3rd place for 5 – 10 million Baht (20%), 4th place for 2.5 – 5 million Baht (17%), and the last category for homes priced below 2.5 million Baht (5%).

‘6 Key Driving Forces’ for the Market in the Second Half of 2025

Mr. Anantakorn mentioned that the trend for the second half of 2025 shows that the home building market is beginning to recover from a 15% decline in the first quarter to a reduced decline of 10% in the second quarter, positively influenced by the first event of the year, the 'Home Building FOCUS 2025' held from March 12 to 16, 2025.

Additionally, there are '6 key driving forces' that are crucial for stimulating the overall market in the second half of 2025, particularly in Bangkok, its vicinity, and the provinces, especially in areas like Chonburi, Rayong, Nakhon Ratchasima, Chiang Mai, and Phuket. The home building business can continue in the second half of 2025 due to these 6 important drivers:

1. Real Demand: There is still a significant demand for home building from customers who already own land and have savings, ready to build homes, which is less volatile compared to the real estate market.

2. Improved Brand Awareness: The brand awareness of member companies of the association has continuously improved nationwide, leading consumers to trust and feel confident in using the services of association members more than general contractors, as evidenced by clear construction standards, tight contracts, comprehensive after-sales service, and most importantly, delivering homes without issues of unfinished work.

3. Stable Pricing: Member companies of the Home Builder Association have not raised prices, providing consumers with the opportunity to build new homes at previous prices, even though labor costs have increased previously, while construction material prices are expected to rise in the future.

4. High Season: The third quarter is statistically the high season for the home building market, where consumers tend to decide to book home construction.

5. Special Interest Rates: Consumers can obtain loans at special interest rates, with 100% financing available from partner banks.

6. Direct Market Stimulus: The association is organizing a fair in the third quarter to directly stimulate the market, offering special promotions for consumers planning to build homes, especially at the 'Home Building and Material EXPO 2025', which includes special discounts, premium material upgrades, many giveaways, and chances to win gold bars worth over 400,000 Baht when booking home construction at the event.

Building Homes with Professionals is the Best Choice

Mr. Anantakorn stated that the home building market in the second half of 2025 will continue to grow, as regardless of the economic situation, homes remain a crucial factor and represent real demand. Attending the Home Building and Material EXPO 2025 is a great opportunity for consumers planning to build homes, allowing them to consult with experts from various companies, ensuring that their planned homes will be completed as intended and built to reliable construction standards.

'Home Building and Material EXPO 2025' with the concept 'Build – Live – Well'

Mr. Parinya Thaninthirakoon, Vice President for Special Activities of the Home Builder Association (HBA), stated that the association is well-prepared for marketing promotion plans in the second half of 2025, especially for the annual major event 'Home Building and Material EXPO 2025', which this year follows the concept 'Build – Live – Well'.

The 'Build' emphasizes the importance of building with professional home builders, 'Live' refers to living in a home that matches one’s preferred style, and 'Well' reflects the positive feelings of consumers when using the comprehensive services from member home building companies. The event is scheduled to take place from September 10 to 14, 2025, at Impact Muang Thong Thani, Hall 6.

This year's event will be more special than ever, featuring unmissable offers from 30 leading home building companies from across the country and top construction material companies, along with chances to win gold bars worth over 400,000 Baht, special discounts of 10,000 Baht, and numerous gift vouchers from construction material groups, exclusively for customers who book home construction at the event. Additionally, special loan rates from leading financial institutions will make obtaining loans for home construction easier.

At the event, attendees will find over 1,000 house designs in various styles, covering all price ranges from 1 to over 100 million Baht, with a team of architects available for consultations. The goal is to attract over 11,000 attendees over the 5 days of the event, with a sales target of 4.5 billion Baht, including 3 billion Baht in bookings made during the event and 1.5 billion Baht in follow-up sales.

Discover all the answers for building quality homes that meet standards, are cost-effective, and do not leave unfinished work. Choose trusted experts at the largest home building fair of the year, 'Home Building and Material EXPO 2025', the only event that brings together the leading home building companies in one place, packed with the best special promotions and a complete range of modern construction materials and home decoration, from September 10 to 14, 2025, at Impact Muang Thong Thani, Hall 6. To register for the event, click here: https://hba-th.org/home_expo2025.